Cheryl Holland Bridges, Director of the Center for Retailing Studies, brings over 25 years experience as a senior executive in the retail industry to Mays Business School and Texas A&M University. She also serves as an executive professor teaching marketing 327, retail merchandising and marketing 485, directed studies. Prior to joining Texas A&M University Cheryl served as Senior Vice President of Merchandising for luxury Internet retailer, Ashford.com. Prior to joining Ashford.com, Cheryl served as Sr. Vice President of merchandising for two divisions of Federated Department Stores, now Macy's, and specialty store chains Rodier Paris and Halls, a division of Hallmark Cards. She also served as Sr. Vice President of fashion merchandising and product development for the New York corporate office of BATUS stores which included Saks Fifth Avenue and Marshall Field. Cheryl Bridges has been quoted in trade and press publications including the Wall Street Journal, Forbes, and the New York Times, USA Today and Women's Wear Daily. Cheryl is an honor graduate of Texas Woman's University, and has received the University's Distinguished Alumna Award. She is also a member of Fashion group International; the American Collegiate Retailing Association; the Retail Executive Association; the Associations of Former Students of both Texas Woman's University and Texas A&M University. She is an advisor to the M.B. Zale Leadership Scholars and serves as an ATMentor. In 2009 Bridges received the Association of Former Students of Texas A&M University Distinguished Achievement Award for teaching excellence in Mays Business School.

Manjit S. Yadav is Associate Professor of Marketing and Mays Research Fellow, Mays Business School, Texas A&M University. He also serves as Research Director of the Center for Retailing Studies, Department of Marketing. He obtained his Ph.D. in marketing from Virginia Tech.

Dr. Yadav's current research focuses on marketing strategy in electronic environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Sloan Management Review. He is a member of the Editorial Board of Journal of the Academy of Marketing Science and Journal of Interactive Marketing.

Dr. Yadav has taught at the undergraduate (Product Management, Marketing Research), masters (Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He has also been on the faculty of the Mays Business School's Executive MBA program. He is actively involved in the Marketing department's doctoral program, serving on a number of dissertation committees. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).

Dr. Yadav's presentations to industry groups focus primarily on strategic implications of the Internet for marketing. Consulting and executive development assignments have been completed with The Guest Amenities Group, Halliburton, and Telecom Italia. Dr. Yadav co-chaired American Marketing Association's Faculty Consortium on E-Commerce held at Texas A&M University.

Kelli Hollinger coordinates all CRS communication and marketing. She promotes the Center's programs through media contact, print publications, video productions, and the Center's website, crstamu.org. She manages speaker coordination, site design, and staging for conferences and other on-campus programs. She is the also the advisor for the CRS internship program and teaches MKTG 484 Internship.

Kelli graduated from the Honors College at Louisiana State University and completed her Master's of Arts in History at Texas A&M University in 2002. She comes to the Center from the MSC Forsyth Center Galleries, where she served for two years as program and marketing coordinator, and as advisor for two student committees.

Lindsay Slaydon joined the Center for Retailing Studies as the Program Coordinator in August 2009. She coordinates all campus programs including Retailing Career Fairs, the M.B. Zale Visionary Merchant Lecture, Sponsor Forum and executive professor teaching program. She also serves as advisor to the Student Retailing Association.

Lindsay graduated from Texas A&M University in 2006 with a Bachelor’s degree in Leadership Development with an emphasis in Business. During her time at Texas A&M, she was involved in several student organizations around campus, worked in the Graduate Business Career Services office, and was a recipient of the Buck Weirus Spirit Award. Prior to joining the Center, she served as the Event Coordinator for Mannatech, Incorporated, a health and wellness products company, in Coppell, TX.