Cheryl Holland Bridges, Director of the Center for Retailing Studies, brings over 25 years experience as a senior executive in the retail industry to Mays Business School and Texas A&M University. She also serves as an executive professor teaching marketing 425, retail merchandising and marketing 485, directed studies. Prior to joining Texas A&M University Cheryl served as Senior Vice President of Merchandising for luxury Internet retailer, Ashford.com. Prior to joining Ashford.com, Cheryl served as Sr. Vice President of merchandising for two divisions of Federated Department Stores, now Macy's, and specialty store chains Rodier Paris and Halls, a division of Hallmark Cards. She also served as Sr. Vice President of fashion merchandising and product development for the New York corporate office of BATUS stores which included Saks Fifth Avenue and Marshall Field. Cheryl Bridges has been quoted in trade and press publications including the Wall Street Journal, Forbes, and the New York Times, USA Today and Women's Wear Daily. Cheryl is an honor graduate of Texas Woman's University, and has received the University's Distinguished Alumna Award. She is also a member of Fashion group International; the American Collegiate Retailing Association; the Retail Executive Association; the Associations of Former Students of both Texas Woman's University and Texas A&M University. She is an advisor to the M.B. Zale Leadership Scholars and serves as an ATMentor. In 2009 Bridges received the Association of Former Students of Texas A&M University Distinguished Achievement Award for teaching excellence in Mays Business School.

Manjit S. Yadav is Associate Professor of Marketing and Mays Research Fellow, Mays Business School, Texas A&M University. He also serves as Research Director of the Center for Retailing Studies, Department of Marketing. He obtained his Ph.D. in marketing from Virginia Tech.

Dr. Yadav's current research focuses on marketing strategy in electronic environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Sloan Management Review. He is a member of the Editorial Board of Journal of the Academy of Marketing Science and Journal of Interactive Marketing.

Dr. Yadav has taught at the undergraduate (Product Management, Marketing Research), masters (Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He has also been on the faculty of the Mays Business School's Executive MBA program. He is actively involved in the Marketing department's doctoral program, serving on a number of dissertation committees. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).

Dr. Yadav's presentations to industry groups focus primarily on strategic implications of the Internet for marketing. Consulting and executive development assignments have been completed with The Guest Amenities Group, Halliburton, and Telecom Italia. Dr. Yadav co-chaired American Marketing Association's Faculty Consortium on E-Commerce held at Texas A&M University.

Kelli Hollinger promotes the Center for Retailing Studies to a national audience of retailers and students through media contacts, print publications, social media, and the Center's websites, crstamu.org and retailingsummit.org. CRS corporate partners know her as a primary contact to help develop their campus recruitment strategy and sponsor relationship with Mays Business School.  She manages speaker coordination, site design, contracts, and staging for the Retailing Summit and other on-campus programs. She is the also the advisor for the CRS internship program and teaches MKTG 484 Internship every semester.

Kelli graduated from the Honors College at Louisiana State University and completed her Master's of Arts in History at Texas A&M University. She began her career at Texas A&M as a teaching assistant, and enjoyed mentoring young students.  In 2001, she joined the Memorial Student Center's Forsyth Center Galleries, where she served as program and marketing coordinator, and as advisor for two student committees.  The MSC focuses on developing the leadership potential of Aggies.

She is a ten year member of the Junior League of Bryan-College Station, serving on the board and volunteering more than 100 hours a year.

Born in Colombia and bi-lingual, Regina Gomez immigrated to the United States in 2000. She earned a bachelor’s degree in General Management from Western Kentucky University, and began her career with the Human Resources Office for the City of Bowling Green, KY. Regina joined Texas A&M University’s Office of International Outreach in 2009. As administrative assistant, she managed all budget preparation and bill reconciliation. She was responsible for program logistics, and successfully planned many seminars and conferences.

Regina uses her passion for cultural awareness to volunteer with the Brazos Valley Worldfest. She also worked with the Texas A&M’s European Union Center organizing events, such as the Energy Symposium. At the Center for Retailing Studies, Regina will coordinate the Retailing Career Fairs, Executive Professor teaching program, student travel, and Retailing Summit event logistics. She serves as advisor to the100-member Student Retailing Association and CRS office manager.