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With almost 20,000 employees and over 6 billion in sales, Redcats Group may be one of the biggest companies that you’ve never heard of, but you will recognize many of their brands. Redcats is home to over 35 brands such as Brylane Home, Chadwick’s, Cuisine&Co, The Golf Warehouse, and So’Home.
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Redcats USA, a subsidiary of the French-based company Redcats Group, is a New York based multi-channel retailer with a strong presence in the catalog and internet retail channels. In order to better reach its customers through additional channels, Redcats is in the process of acquiring the United Retail Group, Inc., which includes over 450 Avenue Stores. This acquisition will increase Redcats retail presence and allow them to better serve one of their core segments, Women’s Plus Size.
Redcats CEO, Eric Faintreny has said that this merger will benefit both companies and that “we can help Avenue grow faster on the web, and the retail expertise of Avenue can help us to try some of our successful brands at retail.”
One of the ways that Redcats has been so successful at reaching customers through the internet is their expertise at using keywords and finding the “sweet spot*,” or in other words the right combination of keywords to drive sales. Finding the “sweet spot” can take months or even a year, but it pays off. Peter Dammann, Director of online marketing for Redcats USA, says that generally 10% of keywords drive 90% of sales.
The Center for Retailing Studies proudly welcomes Redcats USA as a new sponsor company. We thank them for their support of the students and programs at Texas A&M University.
To learn more visit http://www.redcats.com/english/
*http://multichannelmerchant.com
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