Cheryl Holland Bridges
Director

Cheryl Holland Bridges brings over 25 years of retailing experience to the Center.  Prior to her appointment as Director she served as the Associate Director of the Center for Retailing Studies for three years.  Before joining the Center and Texas A&M she was Sr. Vice President of Merchandising for Ashford.com. She also held Senior Management and Vice President positions with Federated Dept. Stores, the New York Corporate office for BATUS stores, Rodier Paris, and Halls Merchandising. Every semester she teaches MKTG 327 "Retailing Merchandising," the only course of its kind at Mays Business School.  She brings her experience and expertise to the classroom; to the marketing study abroad course; to the various student programs the Center sponsors; and to retailing partners of the Center. 

Cheryl is an honor graduate of Texas Woman’s University and has received the University’s Distinguished Alumna Award. She is a member of the Former Students Associations of Texas Woman’s University and Texas A&M University; Fashion Group International; the American Collegiate Retailing Association; National Retail Federation, Retail Executive Association, and serves as an ATMentor to students of Texas A&M University.

To contact: 979-845-7528 or c-bridges@tamu.edu

Dr. Manjit Yadav
Research Director

Manjit S. Yadav is Associate Professor of Marketing, Mays Business School, Texas A&M University.  He obtained his Ph.D. in marketing from Virginia Tech.  As Research Director, he is responsible for managing activities and initiatives related to the research mission of the Center for Retailing Studies.

Dr. Yadav’s current research focuses on marketing strategy in electronic environments, particularly issues related to innovation and technological change. His work has been published in a number of leading marketing journals, including Journal of Marketing, Journal of Marketing Research, and Journal of Retailing.  He is a member of the Editorial Board of Journal of the Academy of Marketing Science and Journal of Interactive Marketing.

Dr. Yadav has taught at the undergraduate (Strategic Internet Marketing, Product Management, Marketing Research), masters (E-Commerce Strategy, Product Innovation), and doctoral levels (Seminar in Consumer Behavior).  He has also been on the faculty of the Mays Business School’s Executive MBA program. He is a recipient of the Faculty Distinguished Achievement Award in Teaching at Mays Business School.

Dr. Yadav’s presentations to industry groups focus primarily on crafting marketing strategy to compete more effectively in the electronic marketplace.  Consulting and executive development assignments have been completed with a number of companies, including  Halliburton, and Telecom Italia. 

To contact: 979-845-5884 or yadav@tamu.edu