Faculty

Leonard Berry

Distinguished Professor, MB Zale Chair in Retailing

Dr. Leonard L. Berry is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine in the College of Medicine at The Texas A&M; University System Health Science Center. During the 2001-2002 academic term he served as a Visiting Scientist at Mayo Clinic studying healthcare service.

He is the founder of Texas A&M's Center for Retailing Studies and served as its director from 1982 through June 2000. He is a former national president of the American Marketing Association. Professor Berry's most recent book, Management Lessons from Mayo Clinic, was published in 2008, by McGraw-Hill. Other books, all published by The Free Press, include Discovering the Soul of Service, On Great Service, Marketing Services: Competing Through Quality, and Delivering Quality Service. Dr. Berry has been identified as the most frequent contributor to the English-language services marketing literature in the world.

He has been recognized with the highest honor Texas A&M; bestows on a faculty member three times: the Distinguished Achievement Award in Teaching and the Distinguished Achievement Award in Research (twice). He is the recipient of the 2008 Paul D. Converse Award from the American Marketing Association, the 2007 AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award, the Career Contributions to Services Marketing Award from the American Marketing Association's Services Marketing Special Interest Group, the Outstanding Marketing Educator Award from the Academy of Marketing Science, and the Pinnacle Award as Marketing Educator of the Year from Sales and Marketing Executives International. He was named a Fellow of the Academy of Marketing Science in 2006. Texas A&M University honored him by naming him a University Distinguished Lecturer for 2002-2003.

Dr. Berry is a member of the board of directors of several major public companies and national not-for-profit organizations.