Faculty

Manjit Yadav

Research Director

Manjit S. Yadav is Associate Professor of Marketing, and was appointed CRS Research Director in 2007. He obtained his Ph.D. in marketing from Virginia Tech.

Dr. Yadav’s current research focuses on marketing strategy in electronic environments, particularly issues related to innovation and technological change. His work has been published in a number of leading marketing journals, including Journal of Marketing, Journal of Marketing Research, and Journal of Retailing. He is a member of the Editorial Board of Journal of the Academy of Marketing Science and Journal of Interactive Marketing.

Dr. Yadav has taught at the undergraduate (Strategic Internet Marketing, Product Management, Marketing Research), masters (E-Commerce Strategy, Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He has also been on the faculty of the Mays Business School’s Executive MBA program. He is a recipient of the Faculty Distinguished Achievement Award in Teaching at Mays Business School.

Dr. Yadav’s presentations to industry groups focus primarily on crafting marketing strategy to compete more effectively in the electronic marketplace. Consulting and executive development assignments have been completed with a number of companies, including Halliburton, and Telecom Italia. He obtained his Ph.D. in marketing from Virginia Tech.

To contact: 979-845-5884 or yadav@tamu.edu