Certificate in Retailing
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To succeed in retailing today, a student needs to balance theoretical instruction with practical real world experience. The Certificate in Retailing is the Center’s premier academic program, offering students a concentration in retailing to compliment their business degree. This certificate provides an educational curriculum that develops the skill sets of the whole person, a necessity for students planning to become leaders in America’s second largest industry.
The certificate is open to all business majors, business minors, and MS in marketing students. It requires a defined curriculum path that emphasizes retail math, vendor relations, principles of merchandising, assortment planning, and store operations. This knowledge base provides the foundation for our students’ success. It is complimented by the certificate’s other requirements, which include an internship and participation in the Student Retailing Association (SRA). The internship teaches lessons the classroom cannot – the intricacies of retail operations, the challenges of managing a team, the role of analysis in buying and forecasting, and the joy of exceeding your customer’s service expectations. In SRA, students refine professional skills including networking, leadership, and career preparation.
Students that complete the Certificate in Retailing:
- receive focused business preparation for a retailing career
- possess a diverse skill set that includes workplace experience
- understand that retailing is a blend of art and science
Business Majors
All business majors in good standing are eligible for the Certificate in Retailing. To begin the program, please download and complete your letter of intent form (link) and drop it by the Center for Retailing Studies in 201.
Requirements:
- The certificate program requires the successful completion of coursework, an internship, and participation in the Student Retailing Association.
Three classes for a total of nine curriculum hours are required to earn the certificate. Two courses are retailing specific and one course is an elective.
Retailing Courses: (select two)
- MKTG 325 Retailing Concepts and Policies
- MKTG 326 Strategic Retailing
- MKTG 327 Retail Merchandising
Elective Courses: (select one)
- MKTG 344 Marketing Channels Management
- MKTG 345 Promotion Strategies
- MKTG 435 Personal Selling
- MKTG 440 Services Marketing
- MKTG 442 Product Management
- MKTG 485 Independent Study (with prior approval)
- MKTG 489 Fundamentals of E-commerce
- MGMT 373 Human Resources Management
- MGMT 461 Entrepreneurship and New Ventures
- COMM 320 Organizational Communication
Please contact Kelli Hollinger for more information about the certificate program.
Business Minors
All business minors in good standing are eligible for the Certificate in Retailing. To begin the program, please download and complete your letter of intent form (link) and drop it by the Center for Retailing Studies in 201.
Requirements:
- The certificate requires the successful completion of coursework, an internship, and participation in the Student Retailing Association.
Required coursework:
- ACCT 209 Survey of Accounting Principles
- INFO 209 Business Information Systems Concepts
- MGMT 209 Business, Government, and Society
- FINC 409 Survey of Finance Principles
- MGMT 309 Survey of Management
- MKTG 409 Introduction to Marketing
Please contact Kelli Hollinger for more information about the certificate program.
Graduate Students
The program is open to students enrolled as candidates for the M S in Marketing degree that are in good academic standing and meet the prerequisites for the required and elective courses. To begin the program, please visit the Center for Retailing Studies in 201 to complete your letter of intention form.
Requirements:
- The Certificate requires the successful completion of coursework, an internship, and participation in the Student Retailing Association.
Required Coursework:
- MKTG 673 Services Marketing
- MKTG 675 Marketing Consulting, with a concentration in retailing
Elective course: (select one)
- MKTG 325 Retailing Concepts and Policies
- MKTG 326 Strategic Retailing
- MKTG 327 Retail Merchandising
