Certificate in Retailing

Lauren Garza receives her Certificate in Retailing.

To succeed in retailing today, a student needs to balance theoretical instruction with practical real world experience.  The Certificate in Retailing is the Center’s premier academic program, offering students a concentration in retailing to compliment their business degree.  This certificate provides an educational curriculum that develops the skill sets of the whole person, a necessity for students planning to become leaders in America’s second largest industry. 

The certificate is open to all business majors and MS in marketing students.  It requires a defined curriculum path that emphasizes retail math, vendor relations, principles of merchandising, assortment planning, and store operations.  This knowledge base provides the foundation for our students’ success.  It is complimented by the certificate’s other requirements, which include an internship and participation in the Student Retailing Association (SRA).  The internship teaches lessons the classroom cannot – the intricacies of retail operations, the challenges of managing a team, the role of analysis in buying and forecasting, and the joy of exceeding your customer’s service expectations.   In SRA, students refine professional skills including networking, leadership, and career preparation. 

Students that complete the Certificate in Retailing:

• receive focused business preparation for a retailing career
• possess a diverse skill set that includes workplace experience
• understand that retailing is a blend of art and science

Sign up for the Certificate in Retailing by clicking the shopping tag to the right.

Business Majors

All business majors in good standing are eligible for the Certificate in Retailing.

Requirements:

• The certificate program requires the successful completion of coursework, an internship, and participation in the Student Retailing Association.

Three classes for a total of nine curriculum hours are required to earn the certificate.  Two courses are retailing specific and one course is an elective. 

Retailing Courses: (two are required)

• MKTG 325     Retail Concepts and Policies (Spring & Fall semesters)
  
• MKTG 326     Strategic Retailing 
• MKTG 425     Retail Merchandising (Spring semester)
• MKTG 489     Advanced Retail Case Competition (Fall semester) 
  

Elective Courses: (select one)

 

• MKTG 335       Personal Selling
• MKTG 347       Advertising
• MKTG 440       Services Marketing
• MGMT 373       Managing Human Resources
• MGMT 461       Entrepreneurship and New Ventures

 

Please contact Kelli Hollinger for more information about the certificate program.

Graduate Students

The program is open to students enrolled as candidates for the MS in Marketing degree that are in good academic standing and meet the prerequisites for the required and elective courses.

Requirements:

• The certificate program requires the successful completion of coursework, an internship, and participation in the Student Retailing Association.

Three classes for a total of nine curriculum hours are required to earn the certificate.  Graduate students must take:
 
MKTG 673 Services MKTG 
MKTG 660 MKTG consulting, with a retail-focus

and one of the below Retailing Courses:

• MKTG 325     Retailing Concepts and Policies (offered each semester)
• MKTG 425     Retail Merchandising (offered in spring)
• Note: new classes may be added each semester.  Check with an academic advisor for course availibility. 

Please contact Kelli Hollinger for more information about the certificate program.