OVERVIEW

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Top executives in leading companies and outstanding professors write the articles appearing in the Retailing Issues Letter, a quarterly essay published by the Center for Retailing Studies at Texas A&M University. The purpose is to stimulate thoughtful discussion and new insights on subjects that are important to a broad retailing audience. Our worldwide mailing list of 15,000 readers includes executives, retailers, professors, and journalists. The Letter is distributed free of charge.

The Retailing Issues Letter is a publication of the Center for Retailing Studies. Maritz Research and FKM Agency provide generous underwriting for this publication.

To obtain back issues, be added to the mailing list, or request permission to reprint, contact Kelli Hollinger (khollinger@tamu.edu), Center for Retailing Studies, Department of Marketing, Texas A&M University, 4112 TAMU, College Station, Texas 77843-4112, (979) 845-0325, FAX: (979) 845-5230 or click SIGN UP at the left to register online.

Cheryl Holland Bridges, Editor and Director, Center for Retailing Studies
Kelli Hollinger, Assistant Director, Center for Retailing Studies

The views expressed in each Retailing Issues Letter are those of the author, and the author is solely responsible for the accuracy of the content. The article does not necessarily reflect the views of its publishers.

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